market research ftw

I decided upon looking up some sales figures for magazines of a similar style to what mine will be like and it's competition from a rival music magazine of a slightly similar genre.

These tables are taken from www.abc.org.uk

Below are the results of Kerrang! magazine and NME;

Kerrang!; his summary report refers to the period 01-Jan-2008 to 30-Jun-2008.
This report was approved by the ABC on 26-Sep-2008.

Heading	Total	UK & R.O.I	Other
Total Average Net Circulation Per Issue:	60,290	56,714	3,576
Newstrade and Other Single Copy Sales:	54,480	51,437	3,043
At Basic Cover Price:	54,480	51,437	3,043
Single Copy Subscription Sales:	5,810	5,277	533
Actively Purchased:	60,290	56,714	3,576

NME; This summary report refers to the period 01-Jan-2008 to 30-Jun-2008.

This report was approved by the ABC on 14-Aug-2008.

Heading	Total	UK & R.O.I	Other
Total Average Net Circulation Per Issue:	56,284	51,300	4,984
Newstrade and Other Single Copy Sales:	47,974	44,837	3,137
At Basic Cover Price:	47,713	44,576	3,137
Single Copy Subscription Sales:	8,287	6,445	1,842
Actively Purchased:	56,261	51,282	4,979

From these figures, Kerrang! magazine is more commerically viable than NME, but not by much .

For both of these magazines, there seems to be a "hardcore" group of readers would have subscribed to these magazines. This shows to me that there is a wide audience which my magazine could possibly appeal to.

Good times